- a course for non technologists

Audience

Sales, marketing and customer service staff, senior management who need a refresher course, new technical hires from outside the industry. This course covers technologies that are vital to the delivery of e-journals and therefore need to be widely understood by all departments within the publishing business.

Learning Objectives

• To gain a business-level grounding in e-journal delivery technologies

• To gain greater insight into customers' technical and business requirements

• To understand the role technology plays in e-journal deployment and discoverability

Description

Technology has removed the barriers between production, editorial, marketing, sales, customer services and most importantly – the customers.

This course will provide an insight into the technologies behind e-journal delivery. The course will be business-centric – clearly positioning technologies in the context of the industry issues they aim to solve. Participants will learn how technology is used throughout the delivery of e-journals from publisher via library to the end-user.

The course will educate attendees about key issues affecting the delivery of e-journals and how these affect licensing, customer service and even pricing. Participants will also learn what necessitated technological change in libraries and publishers and how to solve some of the key problems posed by library technologies such as link servers, A-Z lists, federated search, web scale discovery, DOIs, OpenURL, Athens and Shibboleth.

Format 

One day lecture (approximately five hours of instruction with breaks for questions and clarification).

To enquire about any of our courses, to book a course, or request an information pack, please contact us.