- a course for non technologists
Sales, marketing and customer service staff, senior management who need a refresher course, new technical hires from outside the industry. This course covers technologies that are vital to the delivery of e-journals and therefore need to be widely understood by all departments within the publishing business.
To gain a business-level grounding in e-journal delivery technologies
To gain greater insight into customers' technical and business requirements
To understand the role technology plays in e-journal deployment and discoverability
Technology has removed the barriers between production, editorial, marketing, sales, customer services and most importantly – the customers.
This course will provide an insight into the technologies behind e-journal delivery. The course will be business-centric – clearly positioning technologies in the context of the industry issues they aim to solve. Participants will learn how technology is used throughout the delivery of e-journals from publisher via library to the end-user.
The course will educate attendees about key issues affecting the delivery of e-journals and how these affect licensing, customer service and even pricing. Participants will also learn what necessitated technological change in libraries and publishers and how to solve some of the key problems posed by library technologies such as link servers, A-Z lists, federated search, web scale discovery, DOIs, OpenURL, Athens and Shibboleth.
One day lecture (approximately five hours of instruction with breaks for questions and clarification).
To enquire about any of our courses, to book a course, or request an information pack, please contact us.