- a course for anyone new to journals

Audience  

Experienced technical, finance, customer service or other operations groups who need to better understand the business environment they are working in, plus new hires from outside the industry in any role including sales, marketing and senior management.

Learning Objectives

• To gain a solid overview of the industry and to understand the supply chain from author to reader

• To have a greater understanding of some of the issues faced by colleagues and customers

• To gain insight into current “hot topics” in publishing.

Description

No matter what your job role and function, it is essential to understand the industry you are working in. Industry issues help shape company strategy, customer’s actions and management decisions, and so it is important that the whole workforce understands how the supply chain works and is aware of the key constituents and their motivations.

This course will give attendees an overview of the journals industry; it will introduce the key players and explain their roles, and will explain the entire publishing value chain including authors, societies, publishers, subscription agents, aggregators, A&I services, commercial search engines, library systems vendors, librarians and researchers.   This course is essential for anyone who would like to develop their knowledge of the business of journals publishing.

Format & Fees

One day lecture (approximately five hours of instruction with breaks for questions and clarification).

To enquire about any of our courses, to book a course or request an information pack, please contact us.